Tips on How to Respond to Google Reviews and Affirm Your Online Standing
Why the need to respond to online reviews?-one may be asking. This is explained by the fact that a huge percentage of your customers-to-be are consuming the online reviews and they actually depend on these to make a purchase decision or otherwise. Not to mention the other fact that these are but some ideas for doing advertising for free.
The fact is, as we have highlighted above, that a lot of the search engine users actually depend on the business reviews they find online to finally rest their need to decide to purchase or not to purchase from a given entity for their needs for services or goods. However, the 5-star rated companies do not just seem to get the business. For this reason,it is just necessary that you know how you can respond to Google reviews. Read on and see some of the tips as given here.
It is quite probable that we may still be asking ourselves what significance and relevance does a response to the reviews as on Google will have to the business and why do it anyway? The response is given for two reasons- it is just good for the business and it is as well a savvy SEO strategy. Read below for the reasons validating this argument as reasoned above.
We first argue for it in the fact that it enables you to create an indeed valuable bond with your customers. Consumers will only continue using your products or services if they indeed feel that they are being listened to. Don’t forget the fact that it will actually be more costly and hard to attract new customers than it is to retain the existing ones.
Responding to Google reviews will as well prove to be an investment that will carry benefits to your business even in the long term. This is due to the fact that the owner responses are not only read by the reviewers but as well people who may turn out to be your future clients. In fact, a good percentage of the prospect population, up to 88%, actually trust the reviews more than they would personal recommendation.
So how do you respond to the Google Reviews anyway? Respond to all the classes and types of reviews, both negative and positive without any bias. If your business happens to be in the class similar to the Julie Johnson Law, then the need to respond becomes even more grave. Failing to respond to the reviews will cause you to fewer reviews in the long run and as such you will suffer loss of patronage to the competition with higher reviews.
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