The American National Football League (NFL) is today the envy of sports league around the world. About $ 13 billion revenue is generated by the game annually. The revenues generated from the sport makes it the richest league in the world. About 68000 fans are estimated to have attended each game fixture in the United States. The NFL is also enjoying a wide range viewership.
The NFL has also been looking abroad. Starting from 2007, it has been staging at least two regular-season games in the United Kingdom. Recently it has increased the games to three. Despite the popularity of the game, there are parents who are against their children joining the game. The American Football puts its players to risk. The number of players that suffered concussions by participating in the game were 271. There is also concern that the British teams have been losing. The loses are however compensated by the by the revenue that is generated by hosting the games, and it majorly comes from merchandises and commercial rights. Britain also presents a new big market because the games are also televised in the Asian markets.
Starting this year, there will four games played in London per year. The agreement to have the four games is due to the agreement made between the NFL organisers and two of Britain’s leading Channels. As part of the agreement, one of the television channels will air 100 live games while the free to air channel will host weekly highlight shows. When there is a match, a lot of tickets get sold out thus making the game generate a lot of revenues for the authorities.
One of the major reasons why the American football is taking a hold in United Kingdom is the fact that there are many colleges and Universities that are now providing the sport. There has been many clubs that are coming up in the country. It is also becoming clear that educational institutions are the ideal grounds for breeding this sport which has been the case even with the other sports in the past. According to records, the American Football has always been played in the United Kingdom since the world war two. It was brought about by the British soldiers who were assigned to serve in Britain. The game has however gained more popularity more the ever.
Another factor that makes the American National Football League to gain popularity in Britain is the fact that it is a good sport to bet on. The rise of free online bets has lured more into the behaviour and with the new sport, gambling has become interesting.